Your reel went off at midnight. So did your reply.
A comment, a story reply, a keyword in the DM or a click-to-DM ad starts the flow. The public reply goes out, the DM follows seconds later, and the link, the price or the booking lands while they are still on your profile.
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Comment on your reel · 00:41
Price 🙋
The DM, four seconds later
Hi Priya! The starter kit is ₹2,499 with free delivery. Want the link?
Yes please
Here you go — UPI or card.Pay ₹2,499 · UPI
An illustration of a ReplyKing flow, not a real customer conversation.
The comments you got to three days late
- Forty people commented “price 🙋” under the reel. You answered eleven of them, on Thursday.
- “Still available?” is sitting between a brand collab and your cousin’s voice note.
- You paste the same link twenty times a day, and the one person who would have bought never got it.
What happens instead
Four steps, and every one of them is a real setting
- 1
Something happens on your account
A comment on a post, a reel or a Live. A story reply or a story mention. A keyword in the DM, an ice breaker, a click-to-DM ad, an @mention, or someone’s first-ever message. You pick which ones start a flow, and which words they have to say.
- 2
The public reply goes out, once
Instagram allows one private reply per comment, inside its own window. The flow sends it at that rate and varies the public comment, so your post doesn’t read like a robot answering itself.
- 3
The DM does the selling
Buttons, a follow gate, an email or phone capture, a question whose answer is saved to the contact, a tracked link, a payment link, a booking link — or a jump to WhatsApp with the whole conversation carried across.
- 4
Nothing is left hanging
A follow-up inside the 24-hour window, a tag, a deal, a task for a teammate, or the AI agent picking it up when nobody does. The contact and the money land against the post that started it.
What’s inside
Every one of these is a real setting
No black box. You can see each step on the canvas, watch it run, and replay what happened on a conversation.
Every way in that Instagram allows
Comments on a specific post, on any post, or on your next one. Live comments. Story replies and mentions. DM keywords with contains or exact matching, ice breakers, first-ever messages, @mentions, and click-to-DM ads matched on the ad’s own id.
A canvas you can read
Drag a step, drop one between two others, auto-arrange, go full screen. Ask a question, route by keyword, take a payment, send a booking link, set a field, add a tag, notify the team, start another automation — each with its settings in a panel beside it.
A template, then two minutes
Say what you want the automation to do and take one that has been thought through already. Change the keyword, the message and the link, connect Instagram, go live. Stop halfway and it picks up where you left it.
Paced so your account is never pushed
One private reply per comment, a per-account rate governor, and queue or slow mode when a post spikes. The official API, your own connection, and nothing that pretends to be a person logging in.
Rewind, and replay
Every run keeps a log of each step, the reason it failed and a hint about the fix, drawn on the canvas where it happened. Fix the step, replay the run.
Variables, conditions, and an A/B split
Their name, their answers, the link they clicked. Conditions on tags, on an email you captured, on whether they follow you. A delay when a message shouldn’t land instantly, and a split when you want to know which one works.
Attached before the post is posted
Schedule the reel in the planner, pick its automation in the composer, and the automation goes live the moment the post does.
What the post actually produced
DMs sent, links clicked, follows, leads and revenue per automation and per post — beside that post’s own likes, reach, views and saves.
Keep reading
The rest of what this does
FAQ
Questions people ask first
Point one automation at your next reel
The free plan connects one Instagram account and sends 1,000 automated DMs a month, with no card. Start with a template and you’re live in about two minutes.
Start free